Johor Bahru and Kluang, Johor – June 21, 2025 – In an exciting milestone collaboration, AG Autoworld and Herbal Farmer proudly announce their first cross-brand event, the AG Autoworld x Herbal Farmer Crossover Fun Drive, scheduled for Saturday, 21 June 2025. This fun-filled event celebrates the shared values of community, wellness, and driving joy – bringing together two distinctive brands for a memorable journey across Johor.
A special highlight of the event is the introduction of Herbal Farmer’s signature OT Ginseng Drink, designed to boost stamina and mental alertness – a perfect companion for an energizing road adventure. The OT Ginseng Drink reflects the event’s wellness-driven spirit, encouraging participants to stay refreshed and focused throughout the journey. Open exclusively to Proton car owners, the drive will flag off from the Proton e.MAS AG Autoworld Showroom, where 30 participating Proton vehicles—including models like the S70, X50, and Proton’s innovative electric vehicle e.MAS 7—will gather for a friendly meet-up and pre-drive briefing session. It’s not just about the road – it’s about building connections, too.
The event will officially begin with a flag-off ceremony hosted by Ms. Janessa Kuek, CEO of AG Autoworld, and Mr. Alvin Khoo, Head of Marketing at Herbal Farmer, symbolizing the unity and shared vision between both brands.
The next stop? Herbal Farmer’s Johor Jaya outlet, where participants will dive into a light-hearted treasure hunt, with goodie bags sponsored by Herbal Farmer waiting for lucky winners. The Herbal Farmer pit stop is designed to blend fun and brand experience, introducing participants to Herbal Farmer’s refreshing wellness range in an engaging way.
The final destination of the fun drive is AG Autoworld Proton Kluang Showroom, where a full afternoon of family-friendly workshops, mini games, a buffet lunch, and a showroom tour awaits all guests. The energy doesn’t stop there—Herbal Farmer will also be hosting a wellness sharing session titled “How to Stay Energized During Road Trips,” in conjunction with the event’s official drink partner – OT Ginseng Drink.
“As an authorised Proton dealer, we at AG Autoworld are always looking for meaningful ways to engage with our customers beyond the showroom. This fun drive not only showcases the strength and innovation of Proton vehicles—including our latest EV, the e.MAS 7—but also reinforces our commitment to building lasting relationships with the Proton community. Partnering with Herbal Farmer adds a refreshing lifestyle element to the journey, and together, we’re creating a wholesome and memorable experience for all participants,” said Ms. Janessa Kuek, CEO of AG Autoworld.
“This collaboration allows us to bring our wellness philosophy to life in a dynamic and engaging setting. We’re excited to connect with Proton owners and share how Herbal Farmer’s products, especially OT Ginseng Drink, can be part of a healthy and energized lifestyle—on and off the road,” said Mr. Alvin Khoo, Head of Marketing at Herbal Farmer.
The AG Autoworld x Herbal Farmer Fun Drive exemplifies how brands from different industries can come together to create shared value and vibrant community engagement.
