The latest landmark in Princess Cove is now open for business!

R&F Mall had its soft opening today, with an auspicious lion dance for good fortune and great entertainment. Officiated by Vice General Manager Amy Tan, today’s launch was graced by representatives from anchor tenants, Emperor Cinemas and Jaya Grocer.

The soft launch was graced today by (from left to right) Ms Ma Ai Qin, Executive Deputy General Manager of North China and General Manager of Beijing Project Department; Mr Peter Li, Group Commercial Operations Chairman of R&F Group; Mr Richard Hu, General Manager of R&F Princess Cove; Ms Vicky Wong, Director of Administration and Special Projects, Emperor Cinemas Hong Kong; Ms. Amy Tan, Vice General Manager of R&F Mall

R&F Mall is the first shopping mall opened by R&F Princess Cove, Malaysia. It is strategically located at within walking distance the Singapore-Malaysia Custom Immigration Quarantine (CIQ), with a fully sheltered and guarded linked bridge from the checkpoint.

The shopping mall boasts a 3-storey retail space spanning over 800,000 square feet. R&F Mall offers a plethora of shopping, ultimate entertainment and dining establishments.

Glass igloos in the middle of the courtyard, which are perfect for photo opportunities for you and your family / friends!

In addition to anchor supermarket Jaya Grocer and famous coffee cafe San Francisco Coffee, shoppers will be excited to know that this mall offers several first-in-JB brands, including:

  • Emperor Cinemas (from Hong Kong, first in Southeast Asia)
  • Kiddomo Children’s Innovation Centre (inspired from Japan, first in JB)
  • Carl’s Junior (from California, first in JB)
  • Taiwanese Oregin bubble tea (from Taiwan, first in Malaysia)
  • Kyochon Fried Chicken (from Korea, first in JB)
  • Routine By Soon (new concept cafe by the crew behind “People & Places”, first in Malaysia)

There will be activities for 2 weeks in conjunction with the soft opening, including a lucky draw where shoppers stand a chance to win a Grand Prize of two flight tickets and all-inclusive accommodation to Finland. There will also be a daily lucky draw to win a Jin Air flight ticket to Korea in the first 10 days. To qualify, shoppers only need to spend a minimum of RM30 in a single receipt!

A glimpse at the inside of the beautiful new mall
The mall uses the latest innovations of mall design, combining indoor and outdoor shopping experiences

So if you have not checked it out yet, head over to the latest mall in Johor Bahru where you stand a chance to win exciting prizes and take part in many activities suitable for the whole family!

Shopping with a whole new dimension

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