JOHOR BAHRU, MALAYSIA – 21 August 2025 – In a spirited celebration held at the R&F Princess Cove Sales Gallery today, R&F Mall Johor Bahru and R&F Princess Cove proudly hosted a New Tenant Signing Ceremony and Appreciation Reception. The event welcomed an exciting lineup of new brand partners while expressing heartfelt gratitude to long-standing tenants. Marking a significant milestone in R&F’s commercial strategy, the occasion signals a vibrant new phase for the city’s retail and lifestyle scene.
Exciting New Brands to Reinvigorate the Retail Landscape
R&F Mall is thrilled to introduce a dynamic mix of renowned brands across diverse sectors—F&B, retail, beauty, and entertainment—bringing new energy and offerings to Johor Bahru’s commercial hub.
New tenant’s include:
• First Flagship Theme Park in Malaysia: JB1 Kids Theme Park
• First in Southern Malaysia: Pao Xiang Bak Kut Teh
• Largest in Southern Malaysia: Escape Room (spanning nearly 10,000 sq ft)
• International Lifestyle Retailer: MINISO
• Asia’s Largest Privately-Owned Laser Battle Operator: Laser Battle
• Diverse Culinary Delights: Spring Garden Food Court
• Chinese goods and groceries: EONSPHERE
Full New Brand Line-Up:
- •F&B: Spring Garden Food Court, Xiao Shi Hou Xiang, Pao Xiang Bak Kut Teh, Dongbei Cuisine, Su Xiao Xian, Bing Xue, Sek Bao
- •Retail EONSPHERE, MINISO
- •Beauty & Wellness: Jean Yip, LuxDerm
- •Entertainment: Escape Room, Laser Battle, JB1 Kids Theme Park, WOMEI Cinema
Meanwhile, R&F Marina Place welcomes Hai Xian Lao and NOXX—two stylish, immersive lifestyle experiences aimed at younger and trendier audiences.
A Milestone Gathering with Engaging Highlights
The signing ceremony saw an enthusiastic turnout of partners and guests, with R&F’s leadership team and brand representatives officiating the signing and capturing memorable photo moments.
A networking session followed, offering an open platform for collaboration and resource-sharing among tenants, fostering valuable connections. The event concluded with a relaxed tea reception, further strengthening relationships in a friendly, engaging setting.
A Strong Vision for Growth and Urban Commercial Transformation
Mr. Li Ming Liang, CEO of R&F Malaysia, shared: “This signing ceremony is not only a testament to our revitalised commercial strategy, but also a declaration of our continued commitment to the future. We aim to continuously upgrade our brand offerings, elevate customer experiences, and enhance thematic environments—creating a vibrant, inclusive retail destination. For our partners, we strive to provide a platform rich with potential and opportunity.”
With new tenants set to launch progressively, R&F Mall and R&F Princess Cove are poised to strengthen their footprint in Johor Bahru, working hand-in-hand with brand partners to build a thriving urban lifestyle hub.
Information and Pictures by R&F Mall
